Vala: the newsroom that runs from feed to post
Vala is our newest product, built for news sites. It follows your feeds, groups what they report into stories, drafts the article with AI, and waits for an editor. Once approved, it publishes to your site and posts to Facebook and Instagram.
How Vala works
Feeds become stories
Add the feeds your newsroom follows. Vala checks them every 15 minutes and groups items about the same event into one story, with every source attached.
Approved once, published everywhere
When an editor approves an article, Vala publishes it to your site and prepares the Facebook and Instagram posts, each with an image card in your brand colors.
One pipeline, six steps
Every article takes the same path, and a person signs off before anything goes out.
- 01
Feeds
Add RSS feeds and give each a category. New items arrive on their own.
- 02
Stories
Items about the same event are grouped, so you see one story and how many sources carry it.
- 03
Draft
AI drafts the article from the story's sources in your tone and language, with headline options and SEO fields. Writing by hand works too.
- 04
Review
Writers submit, a manager approves or sends back with a note. Nothing is published or posted without approval.
- 05
Publish
Approved articles go to WordPress, or to any other site through a webhook.
- 06
Social
Feed posts and stories for Facebook and Instagram, with a generated image and caption. Post now or schedule.
Want Vala in your newsroom?
Tell us about your site and your team. We set up your workspace, your feeds and your connections.